• Right Way to use Hashtags on Social Media Platforms

    Digital Marketing

    Did you know that #Hashtags first entered our social world in 2007 on Twitter? We are the cohorts that swear by hashtags. Whenever we want to post any work or any picture on social channels, hashtags have become an important thing. Right travel dairies to being a food addict, hashtags facilitate categorisation of our content on social media. In short, they act like a filter that helps you sieve the unrelated data from the subject that you are you are interested to browse.

    What is the purpose of Using Hash tags?

    A word or phrase when preceded by a hash mark (#) is used to identify a keyword or topic of interest. A post with hashtag helps in speedy indexing by the social network and becomes searchable /discoverable by other users. Clicking or tapping on a hashtagged word lists other Tweets that include that hashtag.

    Guidelines for Using Hash Tags

    Here are some of the ways you can use hash tags. Follow some of the guidelines below and see how you can make the most from these small things.

    Begin by researching the trending and most used hash tags related to your industry. Surf on twitter or Instagram accounts and see how the most popular accounts are using them. Don’t flood your post hash tags. Tags anywhere between 2 to 10 work better. Hashtags will let you reach a wider audience. It is good to visit other trending hash tag posts, comment and like them.

    It is a great practise to follow people who are using hashtag related to your niche or industry. If you are planning to use new hashatgs, keep them brief and simple so that they can be easily understood. Monitor the use. As said above you can even check out websites that track trending hashtags. Keep a vigilant eye so that they aren’t hijacked by competitors or other who is bound to create havoc.

    There are various online tools like RebelMouseTagboard, and Hashtracking that will help you with hashtags that would work better and the ones to be ditched. Just like keywords, it is always better to use long tail hashtags. This is because they work better than popular short tail ones. It is always advisable to stay away from negative tags. Refrain yourself from creating any hashtag that may have a negative interpretation.

    It isn’t wise to use too trendy tags as they won’t let you reap any marketing efforts. You will get pushed down too quickly page amidst the torrent of posted content. Again, avoid using your brand name tags that do not belong to you. This is not just unethical but will also put your marque under an erroneous image. Avoid using acronyms that nobody knows about in your hashtags. Partner with influencers who can help gain exposure and visibility for your hashtag.

    So, how to start? Although there are abundant articles and tutorials to teach you about the hashes, I would say #justbegin and continue learning! If you wish to take your social media efforts to the next level, may smart businesses hire digital marketing service providers so that they can take care of the marketing stuff (in which they are good at) and you can pay attention to your business growth (your area of expertise).

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    Abhinay Mahadik