• Facebook to Test Profile Photo Anti-Theft Feature

    Digital Marketing

    If you are a regular FB surfer, you might have come across the profile “picture guard” feature. Well, now Facebook is on a quest to guard the profile picture theft. The social network today announced a pilot program about testing new tools in India that prevent anyone from sniping your profile picture. If you live in India, do not forget to turn on the "profile picture guard" option next time you visit your News Feed. Facebook is said to display a blue border and a shield around your picture to indicate that it's protected.

    The new ‘photo guard’ feature includes:

    • Preventing other users from downloading or sharing a profile pic
    • Thwarting other users from tagging other people in a person’s profile pic
    • Stopping other users from taking screenshots of a person’s profile pic

    The company has also teamed up with an illustrator to create Indian textile designs you can layer over your picture. This is done as pictures adorned by patterns are less likely to be copied.

    Identity theft is a serious issue, even if it is on a social platform. This experiment was devised after finding out from safety organizations that most women in the country don't feel comfortable sharing a picture which can have the threat to be spread across Facebook's 2 billion users. They are worried about the misuse of the photo, which is certainly warranted: a lot of shady "hot singles near you" or dating websites that steal pictures from social networks. In fact some even pinch images to create sleazy Facebook albums of random women on the internet. There is a long list of photo misuse…

    Looking into the matter that could happen to anyone anywhere, Facebook is considering making the feature available around the globe and give its users peace of mind around how their profile photo can be used and accessed by others.

    The early tests indicate that people are 75 % less likely to copy a photo when the guard option is enabled.

    Abhinay Mahadik