• 7 Link Building Secrets for a Successful SEO

    Digital Marketing

    Ask a SEO professional and he shall tell you how important links are for a website to rank in the SERP’s. High quality sites that link back to your website build credibility in the eyes of Google. Although the Internet is built on links, junky link building is only going to penalise you. Google cares about link building more than anything, and so should you. If you are trying to rank higher or get featured on the Position Zero of Google, here are some of the proven tactics that help you run a successful link building in SEO.

    Different Ways to Perform Link Building:

    After the Google Penguin update, link building techniques took a new turn altogether. You actually need to work hard to get your site positioned higher. Here are some of the white Hat Link Building techniques that will work the best for you.

    1. Create Linkable Content

    When you write any piece of content make sure that the post is actionable and contains useful information which other websites can link to. Most of the bloggers and internet marketers look for references that can add value to their content. So, see that you share content which is linkable and shall help you in SEO via link building.

    2. Create Infographics

    Visuals are always in trend. People love content that are represented in the form of creatives as they are more concise and appealing. It won’t be a hype to say that infographics are one of the best ways to do super link building. This is the reason why SEO professionals invest more time in creating and publishing attractive infographics. They serve as a great link-bait method as well as are one of the best marketing devices for brand awareness. There are many good infographic submission sites too that will help you get backlink to your sites.

    3. Guest Blogging

    Guest blogging is one of the best and genuine SEO link building method. Try to publish unique, difficult to find data. Aim for high-quality websites that have high DA, get good traffic and engagement. Write articles as per their guidelines which will increase the chances of your content getting accepted. Also, have a good author bio to enhance the credibility of you as an author.
    One way to let people read your publication is to figure out what type of content are your clients are reading and are interested in. Contribute there. Doing so not just lets you earn links but also helps to establish you as the expert within their industry.

    4. Foster Relationships with Editors, Journalists & Contributors

    Cultivate good relationship with the journalists and contributors in your industry as well as those who align with your personality. You can start by linking to their content, engaging them on social platforms, commenting on and sharing their posts. Once you develop good rapport with these experts, you can ask them to share your piece of work on their wall or in their social circles.

    5. Well Thought Internal Linking

    Strategically thought internal link building is the top SEO approach used by most digital marketing service providers to enhance site usability. It helps your users to navigate to the most appropriate content for reading. Moreover, relevant internal linking from posts or pages informs the search engines that your site has correlated content which in turn boosts the site’s credibility. Doing so helps to pass the link juice to your own blog. However, it is better to limit internal linking because overdoing can cause more harm than good.

    6. Repurposing Archaic Content

    Falling short of content? One of the best ways to keep your posts flowing is to add life to new content. Repurpose the old blogs or articles into an infographics, SlideShare presentations, PDFs, podcasts or videos and share it on related sites. Doing so will help you to accelerate your SEO link building strategy. It also helps you reach more people while being an effective way of building links for your site. You will love to know that most multimedia sites allow a do-follow link in the description too.

    7. ‘Best of’ or ‘Top’ type Content or Resource List

    Listiclesare mostly known to perform well. If you write any featured post, there are high chances that people will link back to your post. So, compile a list of top 40 or top 100 of a place person or thing and create something valuable.
    Also, keep in mind that you need to spread a word regarding your published post. Reach out to the audience/companies that can benefit from your article so that they will link you back.
    You can also create a resource list (something unique) which encompasses a list of everything anyone in your industry might ever need. Include comprehensive descriptions for each item, and appropriate images to make the list worthy.

    Above are some of the link building techniques that can help you for a successful SEO. What do you think are some of the best strategies that have worked for you? Share them in the comment below.

    Abhinay Mahadik