In today’s infobahn, the supremacy of digital marketing cannot be ignored. An effective marketing strategy can help any business reap profit by increasing the demand for product or service that they offer. And to frame such a potent digital marketing strategy, you need to keep yourself up-to-date with the ever-changing trends. Here we bring to you the most prevailing digital marketing trends for 2019 which will help you structure your digital marketing strategy.
The way people search for information is changing. Voice search is one such method that has gained popularity in the recent times. The use of smartphones, tablets or voice assistants are one of the major reasons why voice query is trending.
Did you know that #Hashtags first entered our social world in 2007 on Twitter? We are the cohorts that swear by hashtags. Whenever we want to post any work or any picture on social channels, hashtags have become an important thing. Right travel dairies to being a food addict, hashtags facilitate categorisation of our content on social media. In short, they act like a filter that helps you sieve the unrelated data from the subject that you are you are interested to browse.
As per Fast Company, today 93% of marketers use social media to promote their business. This stats won’t surprise us much as we all know that social media is BIG. More exposure, more opportunity to grow customers and more revenue are what social platforms can offer.
Lights, Camera, Website Launch Time!
Sounds electrifying, right? However, every person behind the curtain is well acquainted with the efforts that were made for crafting a website. The period of launching your new website can be a very exciting as well as stressful. It may happen that you can easily skip some of the essential aspects that is ought to be covered. So, we have designed a checklist of some vital factors that will aid in a successful start.
We have already stepped in 2018. Search engines are constantly striving to improve the quality of search results. With over numerous factors in Google’s algorithm & its ever-changing nature of the rules, SEO was always unpredictable. So, to help you stay ahead of the game in 2018, we have brought the most prominent trends that will be gaining momentum.
Snapchat has been hit hard with strong competition from Instagram over the past year. The company however is not taking it lying down. Snapchat has a new feature called Snap Map that will now locate your friends and also tell what they are doing. To get to the new location-based Snap Map, you simply go to the camera tab and pinch to zoom out to view it. Tap on your friends if you want to start a chat, or to see when their location was updated last. The feature also gives users a new way to follow their friends. Users can not just know what their friends are snapping, but what others are snapping at that location as well.
If you are a regular FB surfer, you might have come across the profile “picture guard” feature. Well, now Facebook is on a quest to guard the profile picture theft. The social network today announced a pilot program about testing new tools in India that prevent anyone from sniping your profile picture. If you live in India, do not forget to turn on the "profile picture guard" option next time you visit your News Feed. Facebook is said to display a blue border and a shield around your picture to indicate that it's protected.
People hate glaring slogans, videos that play automatically, and ads that suck down bandwidth. It slow down the browsing experience as well. So, Google is now serious about making a fix and is on a journey to make these online ads less obnoxious.