We have already stepped in 2018. Search engines are constantly striving to improve the quality of search results. With over numerous factors in Google’s algorithm & its ever-changing nature of the rules, SEO was always unpredictable. So, to help you stay ahead of the game in 2018, we have brought the most prominent trends that will be gaining momentum.
SEO Trends 2018
Video & Image Search will Surge in Popularity & shall continue their Dominance
With faster internet speed, visual friendly social platforms and the desire to engage with images & videos has encouraged visual interactions among masses. Google and other search engines too, have become more mature. They now recognize visual elements within images and videos more accurately. Looking at this, it won’t be wrong to say that there has been a vast advancement in search sophistication for visual assets. Moreover, our online interaction has become visual and is continuously emerging.
Survival of the Fastest
Speed is one of the prime factor and a key UX feature that can impact your SERP rankings. Therefore, it is imperative to make certain that your site and its pages load quickly. But, what is the loading speed standard that you must maintain? Google says that your website should load under three seconds as more the loading time, more is the bounce rate of your website.
Voice Search is the Real Deal
As per Google, 55 % of teens and 40% of adults use voice search daily. Still thinking if voice search can make a difference? Voice searches are growing faster than you think. In fact in most cases it has surpassed the traditional type search. Voice search has even altered the way we would look at keyword research routine as customers use normal, conversational sentences. So, bid adieu to the odd query search. The need of the hour is to write gist that concentrates more on problem solving and addressing issues rather than spotlighting a write-up with keywords.
It’s the Content Again!
Optimizing your website for search engines commences with eminent on-site content. So, when it comes to getting top ranking in the SERP’s, content is something that takes the limelight. It is very true that the significance of good and relevant information has increased dramatically. Content spinning, software generated content, content-farming are a big no-no. Exceptional content with value addition has always been the key to good SEO and engage your visitors. So, invest heavily in your writing and you will see that your site shall rank well.
Mobile Responsiveness & Usability
We are in the digital age. The blazing internet speed with upgraded smartphones has augmented online purchasing trends. As per Search Engine Land, mobile queries have resulted for over 60% of all searches. So, ensure that your site is mobile ready & optimized for mobile devices by implementing a CSS library like Bootstrap, etc.
At the end, SEO is not about numbers. The true goal of SEO should be to engage customers and deliver conversions. Using the age old tactics or artificial strategies will not help. Google is getting smart and so must you. Work upon things that engage audience and deliver value.
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